Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

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Digital economy requires other business models different to the ones present in the physical world; therefore, they should be read more studied from a particular perspective.In this research a variety of canvas formats or business model canvas are compared and analyzed.The entrepreneurial intention of Communication students from the University of Lima is also studied.The methodology included a survey among students and an educational experience within the subject: Advertising Creativity.The main result of jerome brown jersey this research is a proposal canvas to design digital entrepreneurships in Communication, whether commercial or social businesses.